ON24 is the enterprise standard for webinars that feed the CRM — deep engagement scoring and first-party data. Showrunner produces the show that earns the engagement in the first place: an AI producer builds the run-of-show by chat and an AI news-producer directs it live.
| Showrunner | ON24 | |
|---|---|---|
| Live production | AI producer + Mo run scenes, lower-thirds, quote cards & charts live | Slides + console webinar; presenter-driven |
| Where the AI works | Live, directing the broadcast | ACE: content personalization + analytics (not live production) |
| Default output | A directed, branded broadcast | A polished interactive webinar console |
| Auto vertical clips | Yes — anchored to quotes, captioned | Not a focus — external editing |
| Access & pricing | Free / self-serve — produce a show this week | Sales-gated enterprise contracts |
| Engagement → CRM | Who watched/stayed/clicked + first-party pixel | Best-in-class engagement scoring + MAP/CRM attribution (their moat) |
| Enterprise & compliance | Not yet | SOC2; trusted in regulated finance/pharma at scale (their strength) |
ON24 is the enterprise benchmark for data-rich webinars — the deepest engagement analytics, first-party data and CRM/MAP attribution in the category, plus mature compliance trusted across regulated industries like financial services and pharma. If your priority is enterprise-grade webinar analytics wired into the revenue stack today, ON24 leads. We compete on the live show being genuinely produced — and on getting started without a contract.
Produce the show that earns the engagement