BigMarker is the customization and white-label powerhouse — funnels, evergreen automation, summits. Showrunner is AI-native production: instead of configuring every screen by hand, an AI producer builds the run-of-show by chat and runs the broadcast live.
| Showrunner | BigMarker | |
|---|---|---|
| Production | AI producer + Mo run it live | Deeply configurable, but you build it |
| On-stage AI | Live quote cards, charts, lower-thirds | None — manual overlays/landing pages |
| Setup effort | One sentence → typed run-of-show | High flexibility = high setup |
| Auto vertical clips | Yes — anchored to quotes | Not a focus |
| Engagement → funnel | Who watched/stayed/clicked + pixel | Strong funnels + landing pages |
| Customization & white-label | Brandable show out of the box | Best-in-class customization/white-label (their moat) |
BigMarker is the king of customization and white-label — if you need a deeply configurable, fully branded webinar-and-summit platform with funnels and evergreen automation, few tools match its flexibility. That power is real. We trade configurability for an AI that produces the show for you and repurposes it automatically.
Skip the setup marathon — produce the show