A complete feature inventory, draft pricing, and an honest look at how Showrunner stacks up against the old webinar tools. This page is a working preview — pricing isn’t public yet.
Numbers are a working draft for internal review — not announced, not final.
Your first real show, on us.
Only pay when you go live. Never billed above $59/mo.
For founders & teams who go live often.
For teams running a real show schedule.
Big rooms, many brands, your rules.
| Free | Pay-per-show | Pro | Studio | |
|---|---|---|---|---|
| Price | Free | $0 + $0.40/attendee | $59 / mo | $199 / mo |
| Attendees / show | 50 | 250 | 250 | 1,500 |
| Guests on stage | 4 | 6 | 8 | 12 |
| Hosts | 2 | 2 | 6 | 15 |
| Team / admin seats | 5 | 5 | 25 | 75 |
| Session length | 2 hrs | 3 hrs | 8 hrs | 12 hrs |
| Evergreen webinars | — | ✓ | ✓ | ✓ |
| Self-serve demos | — | 1 | 5 | ∞ |
For comparison, Demio gates guests-on-stage at 4 / 6 / 10, admins at 15 / 25 / 50, hosts at 1 / 5 / unlimited, and sessions at 3h / 8h / 10h — and charges per host on Premium (~$196 each). 15 hosts on Demio ≈ $2,940/mo; on Studio it’s $199.
The legacy tools (Demio, Zoom, GoToWebinar) run a competent webinar. The modern cohort — Sequel, ON24, Goldcast — competes on intent → CRM pipeline and AI content repurposing. But every one of them can only measure the engagement a normal webinar produces. Showrunner produces the engagement first (a directed show + Mo), then tracks it — richer signal — and we’re self-serve from $0 where the enterprise tools start at $12.5k–$25k+/yr.
| Capability | Showrunner | Sequel | ON24 | Goldcast | Demio | Zoom Webinars | GoToWebinar |
|---|---|---|---|---|---|---|---|
| A directed live “show” (not a muted grid) | ✓ | — | — | — | — | — | — |
| Automatic multi-cam direction | ✓ | — | — | — | — | — | — |
| AI co-host that runs engagement (Mo) | ✓ | — | — | — | — | ◑ | — |
| Engagement is produced (Mo), not just measured | ✓ | — | — | — | — | — | — |
| Synthetic warm-up audience | ✓ | — | — | — | — | — | — |
| On-screen AI quote / stat cards | ✓ | — | — | — | — | — | — |
| Signature on-stage charts you design live | ✓ | — | — | — | — | — | — |
| Live crowd map | ✓ | — | — | — | ◑ | — | — |
| Hand-gesture + voice control | ✓ | — | — | — | — | — | — |
| Immersive presenter (you over your slides) | ✓ | — | — | — | — | — | — |
| AI builds your event + emails for you | ✓ | — | — | — | — | — | — |
| Auto vertical clips — captioned & branded | ✓ | ✓ | ◑ | ✓ | — | ◑ | — |
| Branded, structural themes | ✓ | ◑ | ◑ | ◑ | ◑ | ◑ | ◑ |
| Engagement tracking — watch time, CTAs, polls, drop-off | ✓ | ✓ | ✓ | ✓ | ✓ | ◑ | ◑ |
| Intent score + high-intent surfacing | ◑ | ✓ | ✓ | ✓ | — | — | — |
| Cross-host attendee identity + replay library | ✓ | — | — | — | — | — | — |
| Site-wide visitor pixel + event↔site attribution | ✓ | ✓ | ◑ | ◑ | — | — | — |
| Account-level (company) intent rollup | — | ✓ | ✓ | ✓ | — | — | — |
| Real-time CRM sync (HubSpot live · SF/Marketo next) | ✓ | ✓ | ✓ | ✓ | ◑ | — | ◑ |
| Embed full event + replay on your site | ✓ | ✓ | ◑ | ✓ | ◑ | — | — |
| Evergreen / automated webinars | ◑ | ✓ | ✓ | ✓ | ✓ | — | ◑ |
| Self-serve interactive demo (personalized) | ◑ | — | — | — | — | — | — |
| Polls & live Q&A | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Recording + hosted replay | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Runs in the browser — no app install | ✓ | ✓ | ✓ | ✓ | ✓ | ◑ | ◑ |
| Public API + bring-to-Claude/Codex | ✓ | ◑ | ◑ | ◑ | — | ◑ | ◑ |
| Approx. entry price ¹ | $0 + PAYG | $150+/mo | $25k+/yr | enterprise | $45+/mo | $79+/mo | $59+/mo |
✓ full · ◑ partial / add-on / on our near-term roadmap · — not offered. ¹ Approx. entry pricing, mixed units (/mo vs /yr) — competitor plans change; not guarantees. Real-time CRM sync = HubSpot shipped (activate via the HUBSPOT_* env); Salesforce/Marketo next. Welcome (the production-focused tool) shut down in 2026 — site offline — so it’s excluded. Honest internal view: our remaining ◑/✗ (evergreen, self-serve demo, intent score, account rollup) are the gaps we’re actively closing — the builder shipped Part 1 (real-time CRM) + the shared lib/score.js.
Run a show your audience actually remembers.